Joico K-PAK Color Therapy Shampoo (33.8 oz) gently cleanses color-treated hair while preserving vibrancy and preventing fade. Enriched with African Manketti Oil and Argan Oil for antioxidant protection and deep hydration, it also features Keratin to help repair damage and strengthen strands. Joico’s exclusive SmartRelease Technology continuously delivers Rosehip Oil, Arginine, and Keratin to protect hair from daily styling damage and environmental stressors. Use with K-PAK Color Therapy Conditioner for optimal results.